Logo design encompasses various types, each serving a unique purpose. Wordmarks focus on typography, turning the business name into a distinct visual. Lettermarks use initials for a compact representation. Pictorial logos rely on an image or icon to convey the brand, while abstract logos emphasize symbolism. Combination marks integrate both text and image for versatility. Mascot logos add a character element, appealing to a broader audience. Emblem logos feature a symbol within a defined shape, creating a cohesive look. Adaptive logo design ensures flexibility across digital and print platforms. Choosing the right type aligns with brand identity and enhances visual communication.